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Product Design
Fintech Mobile App
Client
FinanceFlow
Year
2024
Duration
4 months
Services
Product Design
A comprehensive mobile banking experience for the modern user.
01 — Context
The environment, the team, the constraints.
FinanceFlow needed to modernize their mobile banking experience.
02 — Challenge
The business and user problems we needed to solve.
Users were abandoning the existing app due to complex navigation.
03 — Insight
What the research revealed.
80% of users only needed 3-4 core features daily.
04 — Solution
From flows to final design.
Redesigned the app around a personalized dashboard.
05 — Impact
Outcomes, metrics, and what changed.
45% reduction in time-to-complete transactions
32% decrease in support calls
4.6 star App Store rating
MobileFintechUX/UI
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